Doula Support in Croydon & South London: Everything You Need to Know.
Introduction
If you’re pregnant and want a calm, positive birth experience, you’ve probably come across the term doula — but what does a doula actually do? And is hiring one worth it if you already have NHS midwives?
In Croydon and South London, more and more families are choosing doulas for personalised, continuous, non-clinical support during pregnancy, birth and the postnatal period.
At Loucina Birthkeeping, we offer professional doula services — also called birthkeeping — to help you feel informed, respected and supported at every step. This guide explains exactly how doulas help, what’s included in our support packages, and why so many parents find a doula life-changing.
What Is a Doula?
A doula is a trained birth companion who provides emotional, practical and informational support during pregnancy, labour and the early weeks with a newborn. Doulas are non-clinical — they don’t replace midwives or doctors — but they play a vital role in:
- Helping you understand your
options and rights.
- Offering
comfort measures in labour (breathing, movement, massage).
- Supporting your birth partner so they feel confident too.
- Acting as a calm, reassuring presence through birth.
- Helping with early feeding and recovery postnatally.
Many doulas also specialise in birth trauma support, high-risk advocacy, and holistic preparation.
Doula vs Midwife — What’s the Difference?
- Midwives provide
medical care — monitoring baby, doing checks, and handling complications.
- Doulas provide
non-medical care — emotional support, information, and advocacy.
Both can work together beautifully. Your midwife focuses on safety; your doula focuses on you as a whole person.
Why Families in Croydon & South London Choose a Doula
1. Continuity of Care
With NHS services stretched, many parents see different midwives at each appointment. A doula gives you one trusted companion who knows your story and stays with you.
2. More Time & Attention
Appointments with a doula are long and unhurried — usually 60–90 minutes — so you can really explore your hopes, fears, and birth preferences.
3. Advocacy & Informed Choice
We help you navigate NHS guidelines, ask the right questions, and feel confident saying yes or no to interventions.
4. Calmer Birth Experience
Having a doula present has been linked to less fear, fewer interventions and better birth satisfaction.\
5. Postnatal Support
The first weeks with a newborn can feel overwhelming. Doulas help with feeding, emotional recovery, and practical adjustments.
Doula Support at Loucina Birthkeeping
We provide holistic, personalised doula care in Croydon, South London, Surrey, Kent, Sussex and Greater London.
Our Core Packages
Essentials Package
- Two long antenatal visits (60–90 mins).
- On-call from 38 weeks until birth.
- Continuous birth attendance.
- One postnatal visit.
- Unlimited phone/email support.
Premium Package
- Three antenatal visits.
- Two postnatal visits.
- Access to online preparation courses.
Ultimate Package
- Four antenatal visits.
- Four postnatal visits.
- Birth pool hire (for home or water birth).
- Colostrum harvesting support.
- Full online course access.
Bespoke & Virtual Support
- Bespoke care for unique needs (e.g., birth after trauma, high-risk planning, extended postnatal help).
- Virtual doula package — same great support online for families across the UK.
When to Book a Doula
Most families book between 12 and 28 weeks, but it’s never too late — even if you’re in your third trimester, we can help you prepare and feel calm.
Doula Support in Labour — What It Looks Like
- Early labour: Phone/video support for reassurance and practical tips.
- Active labour: Calm presence at home or hospital — helping you breathe, move, relax, and communicate with staff.
- Advocacy: Explaining options, supporting your choices, and helping you feel heard.
- Partner support: Guiding your partner so they feel confident and included.
Postnatal Doula Care
We also offer postnatal doula support — perfect for the first 6–12 weeks after birth. We can help with:
- Infant feeding (breast or bottle).
- Newborn care tips and routines.
- Emotional support and birth debrief.
- Light household tasks so you can rest and recover.
Many parents say postnatal doula support was “a lifeline” in the early weeks.
Real Story: Why One Croydon Family Chose a Doula
“Our first birth felt rushed and clinical. With our second, we hired Loucina and it changed everything. We had time to plan, felt confident, and when labour got intense, she kept me calm and helped my partner know exactly what to do. It was the birth we dreamed of.”
—
Sophie & Dan, Croydon
Doula Support: Costs & Value
In London and South London, doula packages typically range from £1,200 to £3,600+, depending on:
- Number of antenatal and postnatal visits.
- On-call period and birth attendance.
- Extras like birth pool hire and classes.
Our packages are transparent and flexible, with payment plans available.
FAQs About Doula Support in Croydon & London
Do I need a doula if I have a supportive partner?
Yes — doulas support
both of you. Partners often feel more confident with guidance.
Will the midwives mind if I bring a doula?
Most welcome it! We work alongside NHS or private midwives to support you.
Can I hire a doula for a planned caesarean?
Absolutely. Doulas can help prepare, support during surgery (if allowed), and assist postnatally.
Is a doula the same as a birthkeeper?
Birthkeeping is a holistic approach to doula work — combining emotional, practical and advocacy support.
Can I book late in pregnancy?
Yes — even last-minute support can make a big difference.
How to Book Doula Support With Loucina Birthkeeping
- Explore our doula packages — Essentials, Premium, Ultimate or Bespoke.
- Book a free discovery call to see if we’re the right fit.
- Reserve your due month early (we only take a limited number of clients for true continuity).
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Want calm, personalised support for pregnancy, birth and beyond?
Book your free call today and let’s plan the empowering birth you deserve.









