Private Maternity Care in London: Costs, Benefits & What to Expect
Introduction
Pregnancy should feel exciting — yet many parents in London say their NHS maternity care feels rushed, impersonal, and fragmented. Appointments can be short. Different midwives may see you each time. Your birth preferences might get lost in the system.
If you’re craving time, personal attention, and care that adapts to your needs, private maternity care can be life-changing. At Loucina Birthkeeping, we provide non-clinical, holistic support for families across London and Croydon, giving you a calm, informed, and empowering journey into parenthood.
This guide explains what private maternity care is, how it differs from NHS care, what it costs, and why many parents choose it.
What Is Private Maternity Care?
Private maternity care means you hire a professional directly to provide tailored support during pregnancy, birth and the postnatal period. It can include:
- Longer, unhurried appointments where your questions get answered.
- Continuity of care — the same trusted person throughout your journey.
- Emotional, practical and advocacy support alongside your NHS or private midwife.
- Custom packages that suit your birth vision and family needs.
Private care can be clinical (private obstetricians, private midwives) or non-clinical (birthkeepers like Loucina who focus on empowerment, advocacy and holistic wellbeing).
Why Parents in London Are Choosing Private Maternity Care
1. Time to Talk and Plan
NHS appointments can be as short as 10–15 minutes. Private care gives you space to explore fears, hopes, and options so you feel prepared.
2. Consistency and Relationship
You know who will show up for you — no shift changes, no strangers. That trust is powerful in labour.
3. Support Beyond Policy
Private maternity care helps you understand NHS guidelines and your legal rights, so you can make informed choices — even if your plans differ from hospital policy.
4. Calmer, More Positive Births
When you feel safe, respected and informed, your body can labour more effectively. Many families find holistic private support leads to less fear and a calmer birth.
5. Better Postnatal Recovery
The early weeks are tough. Private care often includes postnatal visits to help with feeding, emotional wellbeing, and practical support.
How Loucina Birthkeeping Provides Private Maternity Care in London & Croydon
We specialise in holistic, non-clinical support — perfect for families who want personalised, evidence-based care alongside their NHS midwife or private obstetrician.
Our Core Packages
- Essentials (£2,395)
Two antenatal visits, on-call from 38 weeks, full birth support, one postnatal visit, unlimited phone/email/Zoom support. - Premium (£2,995)
Three antenatal visits, two postnatal visits, access to key educational courses. - Ultimate (£3,595)
Four antenatal visits, four postnatal visits, birth pool hire, colostrum harvesting guidance, and full access to our online courses.
Bespoke & Virtual Options
- Bespoke Care — create a plan tailored to your needs (extra visits, birth trauma support, or specific preparation).
- Virtual Package (£1,200) — ideal if you live outside London but still want personalised support online.
Location: We’re based in Croydon (South London) and travel up to ~2 hours, serving Greater London, Surrey, Kent, Sussex and parts of the Home Counties.
Costs: What to Expect
Private maternity care varies depending on what’s included. Typical UK ranges:
- Birthkeeper / holistic support: ~£1,200 – £3,600 (depending on number of visits, birth attendance, postnatal care).
- Private midwife: £4,000 – £9,000+ for full clinical care.
- Private obstetrician: £8,000+ (hospital-based, includes birth but not holistic support).
Loucina Birthkeeping’s pricing sits in the mid-range, offering personalised, non-clinical care without the high costs of full private obstetrics.
Private Care vs NHS: The Key Differences
Appointment Length
- NHS: ~15 minutes, often rushed.
- Private: ~60–90 minutes, time to go deep.
Continuity
- NHS: You may see different midwives at every visit and in labour.
- Private: The same professional throughout.
Flexibility
- NHS: Must follow hospital policies unless you advocate strongly.
- Private: Your preferences are the focus; we help you navigate or decline policies safely.
Postnatal Care
- NHS: Limited home visits, usually short.
- Private: Multiple postnatal sessions focused on recovery and feeding.
Is Private Maternity Care Safe?
Yes. Private non-clinical care like birthkeeping doesn’t replace midwives — it works alongside them. You’ll still have scans, tests and medical monitoring, but with extra time, advocacy and emotional support.
Many parents combine:
- NHS clinical care for safety and monitoring.
- Private birthkeeping for preparation, advocacy and holistic support.
Who Benefits Most From Private Maternity Care?
- First-time parents wanting in-depth preparation.
- Those with past traumatic births who need emotional healing and better advocacy.
- Families with complex decisions (e.g., declining induction, considering home birth).
- Busy professionals who want convenient, personalised care.
- Parents with limited local family support who’ll need postnatal help.
Real Story: Why Emma Chose Private Care
“With my first baby, I felt invisible in the system. Appointments were rushed, and my birth plan wasn’t taken seriously. For my second, I hired Loucina Birthkeeping. The difference was huge — I felt
informed, supported, and confident. Even when my plan changed, I stayed calm and understood my options.”
—
Emma, Croydon
How to Start With Private Maternity Care
- Explore our packages — Essentials, Premium, Ultimate, Bespoke, or Virtual.
- Book a free discovery call to discuss your needs and ask questions.
- Secure your spot early — we take a limited number of clients for true continuity.
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Want calm, personalised maternity care in London or Croydon?
Book a free discovery call today and start planning a birth experience that feels safe and empowering.











