What Is Holistic Maternity Care? A Complete Guide for Expecting Parents in London
Pregnancy is life-changing — but the journey through the UK maternity system can feel rushed, medicalised, and sometimes overwhelming. Many parents say their antenatal appointments are short, they see a different midwife each time, and their birth plan is rarely discussed in depth.
If you want care that treats you as a whole person — body, mind and emotions — not just a patient, you may be searching for something different. That’s where holistic maternity care comes in.
At Loucina Birthkeeping, we offer non-clinical, evidence-based, and deeply personalised support for parents in London, Croydon and the surrounding areas. This guide explains exactly what holistic maternity care is, how it works, who it’s for, and how you can access it.
What Does “Holistic Maternity Care” Mean?
Holistic maternity care is an approach to pregnancy, birth, and postpartum that:
- Looks after your
physical, emotional, and practical needs — not just your medical charts.
- Offers
continuous care from a single trusted professional, rather than a series of rushed, shift-based appointments.
- Helps you make
fully informed decisions about your pregnancy and birth, so you stay in control.
- Uses
evidence-based information alongside natural, non-medical comfort measures (breathing, positioning, environment).
- Adapts to you — your preferences, your family, your birth goals.
It’s non-clinical (we don’t replace midwives or doctors), but it’s complementary to medical care — many families use NHS scans and tests alongside holistic birthkeeping.
Think of holistic maternity care as personalised, continuous support that wraps around the medical system — making it easier for you to stay calm, confident, and heard.
How Holistic Maternity Care Works at Loucina Birthkeeping
Every pregnancy is unique, so we build support around you. Here’s how:
1. Continuity of Care
From your first chat to your postnatal visits, you’ll have the same birthkeeper. You’re not a stranger on a list — you’re a relationship. We get to know your hopes, worries, preferences, and birth plan so you feel fully seen.
Many NHS appointments last 10–15 minutes. With Loucina Birthkeeping, visits are unhurried, around 90 minutes, giving space to ask questions, explore options, and prepare fully.
2. Personalised Packages
We offer flexible levels of support depending on how much care you’d like:
- Essentials Package — 2 antenatal visits, on-call from 38 weeks, birth attendance, 1 postnatal visit, unlimited phone/email/Zoom support.
- Premium Package — 3 antenatal visits, 2 postnatal visits, access to key courses.
- Ultimate Package — 4 antenatal visits, 4 postnatal visits,
birth pool hire, colostrum harvesting guidance, and full course access.
- Bespoke & Virtual Options — Tailored care if you want something unique or live outside our travel range.
You’re free to combine or upgrade — e.g., start with Essentials, then add extra postnatal hours or a birth pool if you decide you’d like them.
3. Advocacy & Informed Choice
Hospital systems can feel confusing and sometimes intimidating. We:
- Help you understand
NHS policies vs your legal rights.
- Walk through your
birth plan and explore “what if” scenarios.
- Coach you on
communicating with healthcare staff to feel heard.
- Support you if plans change — e.g., unplanned induction or hospital transfer.
Many parents say advocacy is what kept them calm and empowered during labour and unexpected changes.
4. Emotional & Practical Support
Beyond birth prep, we’re there for:
- Fear release & mindset coaching (birth after trauma, anxiety, high-risk labels).
- Practical help — packing bags, setting up feeding spaces, preparing siblings.
- Postnatal recovery — breastfeeding guidance, sleep setup, baby care, emotional check-ins.
- Light household help if booked as part of postnatal doula hours (meals, laundry, tidying so you can rest).
Why Families in London & Croydon Are Choosing Holistic Care
🕒 More Time for You
Hospital midwives work under huge pressure. With private holistic care, you get time to ask questions and feel confident.
One Consistent Person
Continuity matters — research shows parents feel safer and more satisfied when supported by the same person from pregnancy to birth.
A Calmer Birth
Environment, mindset, and support dramatically influence how birth unfolds. Holistic care teaches natural comfort measures and creates a peaceful, safe space.
Advocacy When It Counts
If your birth plan is questioned or policies shift, having an advocate ensures you’re informed and respected.
Support Beyond the Birth
The postpartum period is often overlooked. Our postnatal doula care helps with newborn care, emotional recovery, and practical support so families thrive.
Where Loucina Birthkeeping Works
- In-person: Based in
Croydon (South London) and serving families within ~2 hours’ travel. Areas often include: Greater London, Surrey, Kent, Sussex, and parts of Essex & Hampshire.
- Virtual: Our
virtual package supports parents across the
UK and beyond via video calls, email, and messaging.
Safety: Can You Combine Holistic Care with NHS or Private Midwives?
Absolutely. Holistic maternity care is non-clinical but evidence-informed. Most families:
- Continue NHS scans, blood tests, and midwife appointments.
- Use Loucina Birthkeeping for
education, preparation, advocacy, and emotional support.
- May plan home birth, midwife-led birth centre, or hospital birth — your choice.
We respect your medical team and help you communicate and collaborate, not compete.
Common Myths About Holistic Maternity Care
Myth
Truth
“It’s anti-medical.”
Not at all — we respect and work alongside doctors/midwives.
“It’s only for home births.”
Many clients choose hospital or birth centre births with holistic support.
“It’s not evidence-based.”
We use up-to-date research to inform your options and decisions.
“It’s expensive.”
Packages can be tailored; many families find private support saves stress and unexpected costs (extra childcare, therapy later).
Client Story: Jo’s Empowering Birth
“After my first birth left me feeling unheard, I knew I wanted something different. Loucina listened, gave me the information I needed, and helped me feel in control. When my birth plan was questioned at hospital, she calmly advocated for me. I ended up having a beautiful, calm birth — exactly what I hoped for.”
—
Jo, South London
Real stories like Jo’s show the power of having continuous, personalised care.
Free Resources to Help You Get Started
Loucina Birthkeeping provides free downloads that parents love, including:
- Birth Plan Template — structure your preferences so NHS staff understand them.
- Labour & Birth Essentials Checklist — practical prep.
- Letter templates — e.g., notifying NHS of birth choices or hospital transfer planning.
Grab these on our Free Resources page.
How to Book Holistic Maternity Support in London or Croydon
- Explore our packages — Essentials, Premium, Ultimate, Bespoke or Virtual.
- Book a consultation to discuss your needs, birth plans, and any concerns.
- Reserve your due month early — we take a limited number of clients to ensure quality, continuous care.
💛
Want care that puts you — not policy — at the centre of your pregnancy?
Book a free discovery call with Loucina Birthkeeping and start planning the empowering birth you deserve.











